Interpreting the big increase in Web purchasing, a survey by Forrest Research claimed that expected Internet buying would grow to over $200 billion in 2008, compared to $96 billion in 2003. So who are responsible for all those purchases?
The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don't have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.
In 2003, women in the 18-34 year age bracket made up 15% of Internet users. They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items.
With 50% of online purchases being made by someone from a household where the chief wage earner is between 25 and 55 years of age, there is growing evidence that the family unit, particularly where women are responsible for the buying of goods for personal use and gifts for others, significantly impacts the annual sales figures for all online retailers.
It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping. - 21151
The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don't have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.
In 2003, women in the 18-34 year age bracket made up 15% of Internet users. They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items.
With 50% of online purchases being made by someone from a household where the chief wage earner is between 25 and 55 years of age, there is growing evidence that the family unit, particularly where women are responsible for the buying of goods for personal use and gifts for others, significantly impacts the annual sales figures for all online retailers.
It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping. - 21151
About the Author:
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