Tuesday, February 10, 2009

Article Marketing Strategies to Attract More Leads

By Article Traffic School

Article marketing is one of the most favored methods to generate free traffic on the internet. Used by gurus and many internet marketing experts to create traffic and establish authority. Article marketing is often compared to PPC.

Article Marketing emerges as the clear winner, that is if you know how to exploit it to the optimum for your internet marketing business.

Article marketing in fact, can achieve more effective, results oriented, and powerful domination than PPC.

This is not possible, without consistent application of the right strategy in article writing and marketing.

The Article Title :

It is important to note that the title of your article will determine if your campaign if going to be successful or not. This point is similar to PPC advertisement, but in article marketing, there is more allowance in the length.

When you design your title make sure that it is catchy enough to catch people's attention and want to read your article. The keyword should be found in the first 3-4 words of the title. Make sure your title is solution to people needs or problems to result in higher clicks.

The Body of the Article:

Ensure that the article title is followed by contextual and relevant content which elaborates it further, so as to keep the reader's interest in the article alive. Make it slick & to the point. Offer really good information, but just enough to capture the reader's interest.

Giving away too much knowledge right at this stage will defer the reader from moving ahead to your website, the ultimate goal of your article.

The Resource Box :

The resource box in your article serves as an important tool. It direct readers to your website. So you should make the resource box as natural as possible, refraining from writing any sales pitch. It should flow from your article body, and readers feel natural to click on the link and be directed to your website. - 21151

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