Wednesday, February 11, 2009

Serious Entrepreneurs Make Money Using Social Media the Right Way

By Art Barron

Let's face it. If you're an entrepreneur, you'll know that using social media is a great way to promote your business. It's fast, it's simple and, best of all, it's free!

If you don't know what you're trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online "buddy". You might even have your accounts on Myspace, Facebook and Twitter canceled.

You are now branded as a SPAMMER!

Online social networks are great, especially for our rapidly advancing technological world. People can use them to stay in touch with loved ones who are away or out of the country, meet new people who have the same interests online, make friends, spend time chatting, and much more. Unfortunately, as of all good things on the Internet, some evil monster figured out how to twist these blessings and use them for evil.

Internet property is much like any web page where Internet Sites allow peers to interact, which is then called social media online. Web 2.0 is just another word to refer to sites that allow people to contribute to it rather than simply read what's on it.

A blog is web 2.0 (for the blogger), Facebook and MySpace are web 2.0, Flickr and Twitter are web 2.0 and social bookmarking sites are all web 2.0.

As internet marketing involved, people figured out that they were able to promote their businesses for free using all these types of properties and thought, "WowFree Cool!"

Problem is that it's not cool!

Social media, loosely defined, allows you to use a piece of Internet property for yourself and to advertise your business - to a certain extent. Etiquette, of course, should tell you when to stop, especially when you're already pissing off certain kinds of people that have a lot of power online. If you cross this line, you're jeopardizing your reputation as a serious and reputable Internet entrepreneur.

Let me explain it this way:

It's the weekendtime to forget about work, catch up with old friends, make some new friends possibly. So you go to a party. You're having a great time. Then someone comes up to you, introduces himself, and immediately tries selling you on some business opportunity.

How much of a turn-off is that? That is exactly what happens when you use certain social media sites for purposes they are not intended for.

If you're going to succeed in the Internet jungle of business, you have to understand that it's not about making money, but rather, about making connections with people. Even if it's on the Internet, you should conduct business the same way you would in person: With dignity and respect. Business has it's time and place, and social media is generally not one of them.

Nobody likes to be force-fed. Building lasting relationships takes time and requires a mutual respect, and so does building a loyal following for your business. - 21151

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