Are you frustrated with empty promises from those get rich quick schemes?
The sewing machine repair business is a real doable business, like all real businesses. Success depends on successfully doing three things: Reaching Customers, Satisfying Customers, and Holding On To Customers.
Think about the challenge of Getting new customers for your sewing machine repair service.
Every business must find|get| attract customers and make sales. Without sales there is no business. This is true no matter what business you consider. Unless you attract customers, you cannot make a sale. Unless you make sales, you cannot get income. Unless you have income, you do not get paid. Unless you get paid you cannot pay your bills. So, finding customers is an essential task for every business. It is also essential for your sewing machine repair business.
So, how do you get customers? You can advertise your business, or you can get others to advertise your business. First, we will consider effective ways to attract customers by advertising your business.
You can promote your business in hundreds of different ways. You can rent billboards. You can send mail directly to hundreds of people as postcards or letters. You can distribute fliers and posters. You can place space ads or classified ads in your local newspaper. You can advertise in magazines and bulk advertising programs like ValPak. You can market through telemarketing, radio, TV, internet, and similar media.
How swiftly do you want to get your business up and running? If you want customers as soon as possible, advertising is your solution. It is fast and easy.
The problem with promotion is that it can be extremely expensive. At the beginning, it is not uncommon to spend more on advertising than you make in your sales. This can be devastating for a start-up company. You need to tightly control your advertising expenses. Set stringent standards for return on your advertising investment. For every dollar you invest in advertising, you must produce enough sales to pay for the advertising and all the other costs of servicing that sale. Ideally, a dollar in advertising should produce ten times that investment in sales. Another way to view this investment is to calculate your advertising expenses at 10% of each sale. This is easier to do once you have established a track record.
ROI is the key issue. Return on investment. Exactly, how much does this type of advertising produce in sales? Or, what do you get from the money you pay for promotion? When you examine promotion types, you will find that some do better for your situation than others. If you make the right choices, you will enjoy the results. Otherwise, you may very little return on investment.
Decisions, decisions, decisions. Business is all about making decisions. The choices you make with regard to your promotion will have a big impact on your bottom line. What are the best promotion for your business?
For this discussion, lets assume our business is operated out of our garage. That means we need customers to come to our home. We need customers to trust us as a neighbor. With this in mind, what advertising vehicles might be most effective for us? The typical promotional approaches small business owners consider include space ads in the newspaper, classified ads in the newspaper, bulk advertising programs, and direct mail.
Are space ads in the newspaper a good choice? Examine the cost, size of the ad, number of competing ads, size of the paper, distribution, and expected exposure of people to your ad. How many people will actually notice your ad? How many customers will your ad produce? What is your return on investment or sales per ad dollar? If you have loads of money, or some specialty situation, a space ad in the newspaper can be productive.
Will classified ads work for you? They certainly cost less than space ads in the newspaper, but are they hidden away in a special section of the newspaper where the reader must go searching? In most cases, keeping a one column inch classified ad in the local newspaper is far more productive and cost effective than space ads. In every case, track your results.
Think about going directly to the people. You can do this with direct mail, direct distribution, and distribution of batched advertising. Always evaluate the associated costs, but in many ways putting your information in the hands of prospects is the whole idea.
Generally, I would recommend against high priced media promotion like radio and TV. Control your marketing investments.
Get new customers by strategically advertising. Be ready to spend a little to make a little. Just make sure every marketing dollar produces real results: new customers, sales, and profit. - 21151
The sewing machine repair business is a real doable business, like all real businesses. Success depends on successfully doing three things: Reaching Customers, Satisfying Customers, and Holding On To Customers.
Think about the challenge of Getting new customers for your sewing machine repair service.
Every business must find|get| attract customers and make sales. Without sales there is no business. This is true no matter what business you consider. Unless you attract customers, you cannot make a sale. Unless you make sales, you cannot get income. Unless you have income, you do not get paid. Unless you get paid you cannot pay your bills. So, finding customers is an essential task for every business. It is also essential for your sewing machine repair business.
So, how do you get customers? You can advertise your business, or you can get others to advertise your business. First, we will consider effective ways to attract customers by advertising your business.
You can promote your business in hundreds of different ways. You can rent billboards. You can send mail directly to hundreds of people as postcards or letters. You can distribute fliers and posters. You can place space ads or classified ads in your local newspaper. You can advertise in magazines and bulk advertising programs like ValPak. You can market through telemarketing, radio, TV, internet, and similar media.
How swiftly do you want to get your business up and running? If you want customers as soon as possible, advertising is your solution. It is fast and easy.
The problem with promotion is that it can be extremely expensive. At the beginning, it is not uncommon to spend more on advertising than you make in your sales. This can be devastating for a start-up company. You need to tightly control your advertising expenses. Set stringent standards for return on your advertising investment. For every dollar you invest in advertising, you must produce enough sales to pay for the advertising and all the other costs of servicing that sale. Ideally, a dollar in advertising should produce ten times that investment in sales. Another way to view this investment is to calculate your advertising expenses at 10% of each sale. This is easier to do once you have established a track record.
ROI is the key issue. Return on investment. Exactly, how much does this type of advertising produce in sales? Or, what do you get from the money you pay for promotion? When you examine promotion types, you will find that some do better for your situation than others. If you make the right choices, you will enjoy the results. Otherwise, you may very little return on investment.
Decisions, decisions, decisions. Business is all about making decisions. The choices you make with regard to your promotion will have a big impact on your bottom line. What are the best promotion for your business?
For this discussion, lets assume our business is operated out of our garage. That means we need customers to come to our home. We need customers to trust us as a neighbor. With this in mind, what advertising vehicles might be most effective for us? The typical promotional approaches small business owners consider include space ads in the newspaper, classified ads in the newspaper, bulk advertising programs, and direct mail.
Are space ads in the newspaper a good choice? Examine the cost, size of the ad, number of competing ads, size of the paper, distribution, and expected exposure of people to your ad. How many people will actually notice your ad? How many customers will your ad produce? What is your return on investment or sales per ad dollar? If you have loads of money, or some specialty situation, a space ad in the newspaper can be productive.
Will classified ads work for you? They certainly cost less than space ads in the newspaper, but are they hidden away in a special section of the newspaper where the reader must go searching? In most cases, keeping a one column inch classified ad in the local newspaper is far more productive and cost effective than space ads. In every case, track your results.
Think about going directly to the people. You can do this with direct mail, direct distribution, and distribution of batched advertising. Always evaluate the associated costs, but in many ways putting your information in the hands of prospects is the whole idea.
Generally, I would recommend against high priced media promotion like radio and TV. Control your marketing investments.
Get new customers by strategically advertising. Be ready to spend a little to make a little. Just make sure every marketing dollar produces real results: new customers, sales, and profit. - 21151
About the Author:
Find out more about sewing machine repair instructions with Sewing Machine Technician David Trumble's extensive sewing machine repair courses including topics like how to repair sewing machine foot control. Download your copy of his free beginner's course.
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