If you are a marketing consultant then your job is to go after results. Everyone know this don't they? Your job as a consultant is to provide your clients with results
It doesn't matter if you're a SEO or small business consultant because if you don't make some changes in your clients business and start making them money then your job with them won't be around for very long.
In the case of the marketing consultant your job is actually a bit different. When a company hire you they are almost always going to be searching around for similar end goals and that will be to increase their revenue and sales.
Your job is to help them do that. Whether your weapon of choice is a long-term strategy or a short-term tactic, everything you do must be focused on the results generated.
Some short term strategies like using PPC, a new website or even direct mail might be the best choice. You might even decide that introducing an affiliate system works better for you. Basically everyone will have a different answer to this.
Clients with a large budgets might be open minded and try out different ideas with their open budget since they are a big company with more money. But what your client is a small business they will be a bit more limited financially.
Regardless of your client's budget, your goal should always remain to find the right blend of tactics and strategies to help them see improving results.
The best way to do this is to ensure that every promotion you help them develop and execute is measurable. That it can be tested and improved as you gain insight into what works and what doesn't.
As you do this your client will grow to trust you more and open their wallets to allow you to expand the marketing budget - because results are being realized.
Without measurable results, your work as a marketing consultant won't last. Because regardless if you think of yourself as a marketing expert, without proof that you can do what you say you can - you wouldn't be selling results, just your ego.
With results in hand you'll see the objections from prospective clients fade and the number of clients increasing steadily. - 21151
It doesn't matter if you're a SEO or small business consultant because if you don't make some changes in your clients business and start making them money then your job with them won't be around for very long.
In the case of the marketing consultant your job is actually a bit different. When a company hire you they are almost always going to be searching around for similar end goals and that will be to increase their revenue and sales.
Your job is to help them do that. Whether your weapon of choice is a long-term strategy or a short-term tactic, everything you do must be focused on the results generated.
Some short term strategies like using PPC, a new website or even direct mail might be the best choice. You might even decide that introducing an affiliate system works better for you. Basically everyone will have a different answer to this.
Clients with a large budgets might be open minded and try out different ideas with their open budget since they are a big company with more money. But what your client is a small business they will be a bit more limited financially.
Regardless of your client's budget, your goal should always remain to find the right blend of tactics and strategies to help them see improving results.
The best way to do this is to ensure that every promotion you help them develop and execute is measurable. That it can be tested and improved as you gain insight into what works and what doesn't.
As you do this your client will grow to trust you more and open their wallets to allow you to expand the marketing budget - because results are being realized.
Without measurable results, your work as a marketing consultant won't last. Because regardless if you think of yourself as a marketing expert, without proof that you can do what you say you can - you wouldn't be selling results, just your ego.
With results in hand you'll see the objections from prospective clients fade and the number of clients increasing steadily. - 21151
About the Author:
Pete enjoys writing all about global brand consulting and also writes for websites related to consulting businesses and much more.
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