Wednesday, February 11, 2009

How to Keep Your Downline Around

By Matt Hellstrom

What's the best way to keep distributors from dropping out of your network marketing organization? This is a question that's been asked since the beginning of time (or at least since the beginning of network marketing!) There are some things you can do to keep more of them around for longer

The longer your new distributor stays active in your organization, the more money you're going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they'll stick around, here are 6 ideas that have worked for me.

1. It's important to pick the right company. You're new recruits will stay involved and excited if they're part of a company they can be proud of, and that has good products. These 2 aspects of the company will help them to weather the startup pains all new distributors face.

2. When you sign them up, make sure they buy your companies most expensive option. That way they'll be more likely to stick around because they have that financial investment. My company has a package that costs $1200, containing all of the products they offer plus many additional sales tools and event passes. My new recruit can try everything that applies to her, and retail the products she doesn't need.

3. Help them learn to monetize their business. This is the process of earning some money right away to help offset their startup and monthly expenses until they get their MLM rolling. One way to do this is with affiliate marketing, which is promoting someone elses products online and earning a commission from them. This doesn't cost anything to do and can create some income right away.

4. Get to know them. In order to develop loyalty and accountability, you need to have a personal relationship with the people you sign up. If you just enroll people automatically on the internet or some other way, you may be able to sign them up in bunches, but you'll also lose them in bunches too because no one will know or care if they walk away. Network marketing requires personal contact, if you're not comfortable with that, this isn't the business for you.

5. Give them a plan. Train them. Let them know what to expect. Don't oversell, don't tell them they'll be making $1000/month in 6 months, or that they can retire in 2 years. It's probably not going to happen, and if you tell them that in order to get them into your business, you'll be damaging them, which is not cool.

6. Don't pigeon-hole them. Just because you like to work on the internet, doesn't mean they will. Maybe they like to make cold calls, or send out postcards. Maybe they just like to talk to everyone they come in contact with. Be open-minded, and don't try to make the new recruit do what you do. There are many ways to skin this network marketing cat, so whatever you do, don't make someone do what they don't want to do.

Remember that your goal is to keep your new distributor around as long as possible. The quicker they're able to be successful, the more likely they are to stick around. Every month they stay involved is a month closer to success for them (and you). Plus, it's another month of income! - 21151

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1 comment:

  1. The quicker they're able to be successful labatterie
    the more likely they are to stick around.

    ReplyDelete