When you are thinking about starting up your own online business you will want to have a pre-launch plan in place before jumping in with both feet. Consider it the blue print to creating a successful business.
One of the basic pre-launch steps you want to have covered is a detailed business plan that will cover even the most minute detail. Remember you can never have things too planned out.
I designed my own web site, rather than hiring someone to do it for me. Now, I'd taken a college extension course, and I read a few books about Meta tags, but when I look at my old site, I sigh. It was overly elaborate, it barely used CSS style sheets, and it was more work than was feasible to maintain. This time around, I hired a pro - and they installed a lot of server side tools, like WordPress, to let me focus on running my internet business, not maintaining my web site.
About the only thing I did right last time was learn the ins and outs of using Register.com for setting up my domain names. My designer helped me find a hosting provider who could install the software I wanted to make this all work, which helped a lot.
The other place where my designer helped a lot was getting me to realize that More isn't always Better. She took out her laptop, hooked up a cellular modem to it, and we loaded my old site. There was time to grab a cup of coffee and watch the birds before enough of it loaded for me to be able to see what the site was about. Dulls ville. By using Cascading Style Sheets (the CSS stuff I mentioned earlier), she was able to make it dynamic and much more attractive. (I was still using JPEGs of titles in a fancy font.)
She also helped me set up my customer feedback forums, and talked to me about font choices and usability. While she disagreed with stuff that Jacob Nielsen recommends (mostly because his sites look ugly and dated), she did point out that my content needed to be the focus of my site, and readability was key.
So, the next step, after the site is up, is bringing in visitors. This is the marketing part of the business plan, and near the end of the pre flight check list. In most cases, this means getting your shop into the top twenty results for a search engine keyword hit. There are countless articles on how to do this, but the realistic way to do it is Google Ad Words.
A sure fire method it getting traffic to your store is to get your business in the top twenty search engine results. Keep your business in plain sight for everyone to see. Advertise on related web sites and you will see customer traffic begin to pull into your web site. Back links, keywords, SEO's, and strategically placed ads should all be created by your design firm, and will get you high search engine rankings. - 21151
One of the basic pre-launch steps you want to have covered is a detailed business plan that will cover even the most minute detail. Remember you can never have things too planned out.
I designed my own web site, rather than hiring someone to do it for me. Now, I'd taken a college extension course, and I read a few books about Meta tags, but when I look at my old site, I sigh. It was overly elaborate, it barely used CSS style sheets, and it was more work than was feasible to maintain. This time around, I hired a pro - and they installed a lot of server side tools, like WordPress, to let me focus on running my internet business, not maintaining my web site.
About the only thing I did right last time was learn the ins and outs of using Register.com for setting up my domain names. My designer helped me find a hosting provider who could install the software I wanted to make this all work, which helped a lot.
The other place where my designer helped a lot was getting me to realize that More isn't always Better. She took out her laptop, hooked up a cellular modem to it, and we loaded my old site. There was time to grab a cup of coffee and watch the birds before enough of it loaded for me to be able to see what the site was about. Dulls ville. By using Cascading Style Sheets (the CSS stuff I mentioned earlier), she was able to make it dynamic and much more attractive. (I was still using JPEGs of titles in a fancy font.)
She also helped me set up my customer feedback forums, and talked to me about font choices and usability. While she disagreed with stuff that Jacob Nielsen recommends (mostly because his sites look ugly and dated), she did point out that my content needed to be the focus of my site, and readability was key.
So, the next step, after the site is up, is bringing in visitors. This is the marketing part of the business plan, and near the end of the pre flight check list. In most cases, this means getting your shop into the top twenty results for a search engine keyword hit. There are countless articles on how to do this, but the realistic way to do it is Google Ad Words.
A sure fire method it getting traffic to your store is to get your business in the top twenty search engine results. Keep your business in plain sight for everyone to see. Advertise on related web sites and you will see customer traffic begin to pull into your web site. Back links, keywords, SEO's, and strategically placed ads should all be created by your design firm, and will get you high search engine rankings. - 21151
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This is the marketing part of the business plan labatterie
ReplyDeleteand near the end of the pre flight check list.