Monday, February 2, 2009

Selling Your Brand Message With Promotional Gifts

By Montgomery Preston

Brand promotion of the business is an important concept that business owners must always keep in mind. If your brand is recognised by customers in a positive way, they will be more likely to shop with you. The image you send out must be positive if your business is to grow, and promotional gifts can help with that.

There are hundreds of different promotional products at a wide variety of prices which you can consider giving away for your brand recognition program. The quantity needed and the venue you will be offering them at will be factors in your choice.

When deciding what promotional items to distribute, make sure they are functional. Useless items will be tossed aside and never looked at again. At a tradeshow, you may offer small functional gifts such as a keyring, a mouse mat, or even a pen as a business gift. These will be warmly received and likely will be used long after the tradeshow has ended.

Even when you are using less expensive business gifts, they should have a point to them. Keyrings at tradeshows are a hit because they are inexpensive, useful, and definitely have the ability to provide brand recognition.

An advantage to giving inexpensive gifts like pens or keyrings is that the customers can take several instead of one. That is something you should not discourage, because it shows that they like your product and have intent to use it. So choose wisely when you are planning your next tradeshow event and you'll likely see a positive result of your brand recognition efforts for a long time. - 21151

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