Here is a word of caution to anyone who is venturing into PPC advertising for the first time. Slow down! There is a pretty substantial learning curve with PPC advertising. Taking the time to learn some information about how Google AdWords and PPC advertising works can and will save the newbie advertiser a great deal of time, money and aggravation.
The first thing I advise my new business partners, is to take the time to research and learn as much as possible. Google has a wonderful training program right on their site. For additional information, I point people to Perry Marshall's, "The Definitive Guide to Google AdWords." It is worth the investment and you get a lot of other valuable information at Perry's site as well.
The research you take the time to do in the beginning will likely save you a great deal of time, money and frustration. My first tip is to do the research. Don't do what I did and dump a whole lot of money into bad ads and misdirected keywords.
In Google AdWords, smaller is better. Make sure you are targeting a specific niche group. In this way, your keyword groups will be very specific to the audience you are targeting. In the end it will result in less impressions of your ad, but you will gain in by increasing your click through rate. Ultimately it could give you a higher Google rating.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Now, you want to run two ads. You will have a control and a test ad. (If you are just starting out, you will initially run with two different ads aimed at your niche target.) Usually around 50 clicks, you will have a good idea of which ad is more effective at getting clicks and conversions. Keep the higher performing ad and rework the other.
Here is a key tip; a very simple change in your ad can have a tremendous effect on your click through rates. If you are getting some activity on the ad, rather than dumping it, I would make a minor change and test it out for a while.
This technique is a very easy way to continually raise the bar for your ad performance. You should eventually end up with a higher click through rate, higher conversion rate and better quality leads for your business. How is that for attracting leads to you and your opportunity? - 21151
The first thing I advise my new business partners, is to take the time to research and learn as much as possible. Google has a wonderful training program right on their site. For additional information, I point people to Perry Marshall's, "The Definitive Guide to Google AdWords." It is worth the investment and you get a lot of other valuable information at Perry's site as well.
The research you take the time to do in the beginning will likely save you a great deal of time, money and frustration. My first tip is to do the research. Don't do what I did and dump a whole lot of money into bad ads and misdirected keywords.
In Google AdWords, smaller is better. Make sure you are targeting a specific niche group. In this way, your keyword groups will be very specific to the audience you are targeting. In the end it will result in less impressions of your ad, but you will gain in by increasing your click through rate. Ultimately it could give you a higher Google rating.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Now, you want to run two ads. You will have a control and a test ad. (If you are just starting out, you will initially run with two different ads aimed at your niche target.) Usually around 50 clicks, you will have a good idea of which ad is more effective at getting clicks and conversions. Keep the higher performing ad and rework the other.
Here is a key tip; a very simple change in your ad can have a tremendous effect on your click through rates. If you are getting some activity on the ad, rather than dumping it, I would make a minor change and test it out for a while.
This technique is a very easy way to continually raise the bar for your ad performance. You should eventually end up with a higher click through rate, higher conversion rate and better quality leads for your business. How is that for attracting leads to you and your opportunity? - 21151
About the Author:
Kerry Alayon-Babas developed a vast array of skills in sales, customer service, sales support, marketing, online marketing, coaching, and professional development. She has recently teamed up with Perry Marshall to provide much needed training for home business marketers.
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