Thursday, February 5, 2009

Video Marketing On The Internet

By Patrick Stewart

Internet television has arrived known by the name Brightcove.com, you need to find out how the television will appear like when it all ends up online.

Well as luck would have it, it already has, and you can see for yourself by visiting the Brightcove internet site. Although Brightcove is marketing itself as the ideal host for all producers and sellers of on-line video merchandise, at this point it seems to be more appropriate as a platform for creators and sellers of master video content. If you're an Internet marketer who already has a prosperous web site and who requires a platform to manage a line of video wares, Brightcove is the perfect option for your business concern.

You can establish your own Web channel on Brightcove for selling your video products and they provide video content producers two choices the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you create your own video channel, upload and trade your video merchandise, and enter videos from Brightcove.com on to your own web log or internet site. The standard formatting is called the Brightcove Network which is free to use and plain to understand.

The Brightcove Network allows free-lance content producers to release video merchandise for free and let Brightcove handle your advertising. You keep half of the advertising revenue and, trade downloads of your video products. Brightcove makes it simple to encode and upload your videos where you can add thumbnails, text descriptions, or video stills to make it simple for clients to find the titles they're curious about. You can even organize your videos into lineups to control how they are watched. Your channel is advertised for free on the Brightcove site, and you can embed codes in your blog posts to position content on your own internet site. Brightcove takes care of the web hosting and delivery of your subject matter. Major media businesses are already employing Brightcove to host millions of video streams because they help you reach an audience with your video content by listing your videos in the major Internet search engines. SEO characteristics built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines.

The Brightcove Platform is designed for mass media companies, broadcasters and Internet marketers but, it also allows you to pick out your preferred format for making a revenue stream from your online video products. By paying a user fee to release your videos, they allow you to, trade your own advertising or select to run no ads at all. You keep all revenue generated from your advertisement and sell downloads of your video merchandise. When you market your production with skill and determination, customers will find you on the World Wide Web. Basically, when clients find what they're looking for, they don't care if it's being delivered by a large output studio or by an individual entrepreneur with a webcam. - 21151

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