Wednesday, February 4, 2009

Want To Know More About Successful Online Marketing

By Richard Scalza

Some individuals think that marketing involves deceptive, high-pressure tactics to get people to buy something they don't really want. Those individuals are incorrect. While marketing usually involves advertising or personal selling, marketing practiced correctly should not try to get people to buy things they don't want, nor should marketers use deceptive or tactics to get people to buy.

Marketing is a long term process to be seen as a creative organization in which includes selling, distribution and advertising. It is also totally depend on the customers' future needs and wants, which are appear through market research.

Marketing is influenced by all firms and organizations, mainly its depend on four areas there are accounting, finance, management, and marketing. Each of these four areas performs specific functions. The accounting department is responsible for keeping track of income and expenditures. The primary responsibility of the finance department is maintaining and tracking assets.

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

The four important elements in marketing are Product, Price, Place and Promotion.

The first element in the marketing mix is the product. Products can be either tangible or intangible. Tangible products are products that can be touched; intangible products are those that cannot be touched but customers can satisfy with these products.

The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. This refers to the process of setting a price for a product, including discounts.

Internal factors take the form of marketing objectives, the marketing-mix strategy, and production costs. External factors to consider are the target market, product demand, competition, economic conditions, and government regulations. There are a number of pricing strategies available to marketing managers: skimming, penetration, quantity, and psychological.

Advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company is called Promotion. - 21151

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