Friday, February 6, 2009

What Is Authorization Business And Its Advantages

By Deborah Jacobs

Selling products is such an arduous task, too many people involved, so much paperwork and the many employees who come and go, get late and expect you to know them by name. The franchise business came to change all that. Being a great alternative and an extremely profitable one at that, you brand your products and you enlist wholesalers and retailers to push the products into the market for you. All they need to do is pay a royalty fee and they are in.

So in essence, what is franchise business?

These retailers and wholesalers known as the franchisees, follow specific business guidelines that govern franchising as a business. There is a level of sales expertise required, a level of profits that they can rake in per product and also some principles about demand and supply that should be adhered to as long as the contract is never breached. Even though the franchiser allows them to work independently, they keep an eye and intervene when necessary.

Before staring out, make sure you have a good business plan, to ensure that the basics are taken care of so that any hurdles that you may face later may no hit your business so hard especially financial difficulties. The franchisee cannot always be certain of making any sales to the producer and will have to depend on how well recognized the product is. Research should be undertaken before the product is distributed to know how well it can sell.

Since there is a payment that is given to the franchiser as a franchisee to handle the agreement and payment after sales, you as a franchisee need to have all these covered so as not to fail in targets and delay in disbursement of the payments. The product should be able to meet the demand that is out there and it should be able to compete with the alternatives in the market in order to survive out there. Quality of service and friendly sales people is a great selling point and gets you admiration, publicity and return customers.

Before putting pen to paper whether you are a franchisor or franchisee, know your stake in the venture. The franchise fee and the royalties should be negotiable by either party and it is imperative you understand the nitty-gritty of the agreement and you are good to go. - 21151

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