Friday, February 6, 2009

You Can Make An Income From Blogging

By Alan Edmunds

Entrepreneurs generally utilize two primary business models in making money through blogging. The first (and most common) method is to change the blog into a profit-making machine by selling advertisements to different companies and brand names who would like to reach their readership.

The second type of way to make money off of blogs is to create a positive relationship with a brand and blog about that brand in your writing. Both types of blogs have the ability to make money for you, especially if youre good at marketing.

If the purpose of your blogging is to sell advertisements, there are a couple of ways to go about the process of getting sponsors and advertisers. You can get someone else to do the work for you or you can do all of the work on your own.

Many are selling ad space through Googles Adsense, a program that requires little effort in determining what ads you should be choosing.

Many, however, are making less money than they thought through the use of this method.

When you try to sell ads to companies directly, it can take a fair bit of time but it is often a lucrative choice. If you have industry contacts, make those contacts and see if you can get some of the companies to advertise on the web.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

The biggest problem with this method is that you need already to have a sizeable number of readers in order to convince companies to take the bait.

Blogging should continue to be more and more lucrative so that there will be many more companies that will consider getting into the action and advertising via blogs. Some companies are starting up their own blogs to act as somewhat of a friendly face for their company.

Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company's customers and to create positive associations with the brand in consumers' minds.

There have been several established bloggers who have become employed by such companies and who have earned a lot of money blogging for the corporate world.

Choosing a free blogging site can feel overwhelming because there are so many options. There are several large free blog-hosting sites that dominate the blogosphere, but there are also smaller sites.

You can chose a large site like Blogger or a smaller site. It all depends on what you believe your priorities might be.

The best reason to choose a site over others is its reliability. Larger sites take precedence in that category. When you choose from a larger site, you can be assured that the site wont crash or disappear in a heartbeat, leaving you high and dry.

A company that has set up a big site tends to have more researchers and fewer technical glitches.

However, many bloggers decide that this isn't enough of a selling point. The bloggers who choose to go with smaller, newer blog hosting sites do so for a variety of reasons, but perhaps the number one advantage is a fairly abstract one.

Those who choose a smaller, more select site, in part because they enjoy working for the underdog of the bunch. Such a blogger casts his choice for David against the mighty Goliath. - 21151

About the Author:

No comments:

Post a Comment